WE HELP YOU GET THE RESULTS THAT OTHER AGENCIES FAILED TO ACHIEVE
From $0 to $32,700/month
This Private Client’s e-commerce website consists of dresses, pants, accessories, outerwear, and caftans. Most of their designs are hand-painted by the owner and transferred to silk and other high-quality fabrics.
They asked for help from us, and they wanted to reach their return on ad spend goal, which is at least 4.8x. They have never advertised with Google Ads, so we had no prior data on the account. Achieving such a high ROAS wouldn’t be possible without already ongoing marketing activities through Social Media. Buyers were already familiar with the brand.
Building the right Google Ads campaigns
We built 3 brand search campaigns and used keywords in two different modifiers: exact and phrase, separated by 2 different ad groups. Each brand campaign targeted one of the following countries: the US, the UK and Canada.
At the same time, Shopping Campaigns were launched, which is a perfect campaign type for an e-commerce business. Shopping campaigns will show a catalogue of your products on Google search results when someone searches for a “[product] for sale” in this case, the keywords that will be targeted are in the title and description of the product.
Also, one of the main reasons why Google’s Shopping Ads would really work is that people who are searching for products already have the intent to buy at that moment. Shopping ads will also show images, prices, descriptions, and other product details that you put on the Google merchant list.
Optimization Phase
Because of no past data on the account, we decided to start with Standard Shopping Campaigns, which requires search terms maintenance, and every irrelevant search term getting clicks were excluded to the negative keywords list.
Additional work at the backend was mainly focused on creating the right product titles containing the relevant keywords.
Shopping campaign optimization was based on product segmentation, exclusion and retest of certain product groups in separate campaigns with a much lower bid.
Search Campaigns
We were also testing additional regular Search Campaigns, targeting different product categories, bestsellers and all other landing pages with the Dynamic Search Campaign. Results weren’t really consistent, but we were able to generate more additional revenue with acceptable ROAS.
Google Display Network
In the Google Display Network, we focused on remarketing activities. Here we used dynamic remarketing – the ads displayed products that the user was interested in and browsed on the website. In addition, we created more than a dozen audience lists with users at different stages of the purchase decision. The strongest promotion was aimed at people who abandoned the shopping cart (added the product to the cart but did not complete the transaction). Lower rates were allocated to reach product viewers or all other users.
Results
After 4 months since we started working on the account:
- In the fourth month, we achieved 6.22x ROAS with almost $33,000 in conversion value or ad revenue. Not only that, but they are also ranking consistently at the top of the Google search results page.
With the right Google Ads strategies, consistent monitoring, and optimization of campaigns, we were able to generate those results. But it probably wouldn’t be possible without recognition and overall brand awareness established by prior activities on Social Media.
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By the end of Audit call, you will have a clear understanding of the next steps you can take for your e-commerce business to start generating consistent and reliable results online with Paid Advertising.
- For e-commerce businesses that want to take their Paid Ads programs to the next level.
- For e-commerce businesses looking to understand their increased revenue potential with funnels & conversion rate optimization.
- For e-commerce businesses looking to maximize their conversion rates & average order value.