Prior to our cooperation, the Google Ads account had smart campaigns running, with a monthly spend of less than $14,000/month. They were generating $63,700 in revenue, so the ROAS was at 4,55x. The main goals set at the beginning of the cooperation were:

Our cooperation with this client began at the end of October 2021. The home electronics niche is quite competitive, but with the proper strategy, we were able to scale the account. In the past, the client had worked with another advertising agency. The idea of working with us was to continue to grow, as the previous advertisers were stuck and had no clue how to scale up.

Google Ads wasn’t reporting some sales properly, despite having all tracking codes installed in the right places on the website. The solution was implementing enhanced conversion tracking that allowed us to record 8% more conversions that were previously getting lost.

The client is a British brand selling various products for dogs. Their main products are luxury dog beds, leather collars & lead sets. We started working together in the middle of 2021 in the holiday season. It was much easier for us to maintain most KPIs because of…

The client is operating in Poland’s furniture industry, which is very competitive due to many well-established manufacturers and their distributors. Most of those companies use Google Ads as their main marketing channel. Right after Q4 2021, we wanted to keep the traction going, even though the client didn’t want to increase the monthly ad spend on Google Ads.

They asked for help from us, and they wanted to reach their return on ad spend goal, which is at least 4.8x. They have never advertised with Google Ads, so we had no prior data on the account. Achieving such a high ROAS wouldn’t be possible without already ongoing marketing activities through Social Media. Buyers were already familiar with the brand.